Food inspires more people to get off the couch and explore the world
Of the 9,000 adults surveyed across nine countries, more than half (53%) of respondents have gone on vacations for food or food-centered activities. Younger people aged 25 to 44 are twice as likely to go on these journeys of culinary discovery than people who are 55 or older. Local cuisines are the most preferred as travelers want to try something new and special (62%) and/or have an authentic experience to explore the local culture (54%).
Italian, Chinese and Japanese are the three most popular cuisines among respondents from all the surveyed countries, while Thai, Vietnamese and Korean food are the top three cuisines that respondents are curious to try in the future.
The Chinese stand out as risk takers and high spenders
When abroad, Chinese consumers usually spend
Supporting local community on the rise
The survey shows travelers are becoming much more receptive to responsible travel solutions and sustainability concerning food during travel. When asked what they would take into account when dining abroad, 77% said they want their food to have been sourced locally, to help support the local economy and community. Millennials are twice as likely to consider the ethical and sustainable factors around food than older demographics. Almost half (43%) of respondents stated in the survey that supporting local people and local communities gives them a different and valuable experience to be close to the culture of their chosen destination.
Two-thirds of travelers report that they usually conduct intensive research to find the best food and restaurant options. It's clear that curated culinary trips and local dining tips will inspire today's travelers to explore more new destinations.
*Travelzoo Travel Trends Surveys are conducted four times a year, in spring, summer, fall and winter. The 2019
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